Articles

How to use Google Analytics benchmarking

May 17, 2020

In September 2014, Google Analytics announced the return of Benchmarking. If you are familiar with Google Analytics, you must b...

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Are your holiday shoppers leaking out from your conversion fun...

May 17, 2020

Hurray — the holidays are here! At the beginning of the year you successfully completed the transition to the new site architec...

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Are you targeting your mobile and tablet visitors with relevan...

May 17, 2020

An era of Mobile and Tablet devices Connectivity and mobility of consumers has created a new trend of reaching out to the new a...

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Using universal analytics to connect the physical world with t...

May 17, 2020

Websites have progressed miles ahead from being static and boring to being dynamic and responsive. In fact, the World Wide Web ...

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Are you targeting your key audience segments with relevant con...

May 17, 2020

For majority of businesses, approx. 85-90% of the traffic enters the website from the Home Page. Out of which, a staggering 70-...

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Are you keeping an eye on your CPC Landing Page Bounce Rate an...

May 17, 2020

Levers for Maximizing ROI All marketers routinely review reports that track various metrics including Bounce Rate and Cost per ...

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Are you ready with your Black Friday product recommendations?

May 17, 2020

Necessity for Product Recommendations The holiday season is always one of the busiest times of the year for online retailers. I...

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Are you capitalizing on your customer reviews?

May 17, 2020

Rationale behind measuring your customer satisfaction In the customer centric world, it is important and imperative for organiz...

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Run these simple landing pages tests before the holiday season...

May 17, 2020

What is Testing all about? It’s a scientific way to overcome pre-conceived notions and judgments made by usually the HIPPO’s. D...

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Measure your blog’s success – Key Performance Indicators

May 17, 2020

If you’ve been on the Internet it is rare you have not come across or at least heard of the blog. Blogistan, the blogging ecosy...

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