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Articles

Whitepaper Alert- Increase Website Conversions by 30% Using Mu...

June 1, 2020

Most visitors on your website will leave just after 15 seconds. 8-15 seconds is all you get to make a lasting impression. What ...

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Ideas for Customer Retention During Uncertain Times

June 1, 2020

Companies around the globe are making efforts to sustain through this period of downturn. But how to do that in the present mar...

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Why Conversion Rate Optimization Should Be A Priority for Omni...

June 1, 2020

Omnichannel retail is a holistic approach to retail. Gone are the days of being online only and dominating your market. Gone is...

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AI in BI- the next frontier in the field of Augmented Analytics

May 17, 2020

There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unc...

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BI Trends That CMOs Are Following In 2020

May 17, 2020

‘Marketing without data is like driving with your eyes closed.’ (Dan Zarrella) In 2013 award-winning marketing guru Dan Zarrell...

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Twitter Data- Here are some ways to dig deeper and analyze

May 17, 2020

In July this year, Twitter released its version of Analytics – for tweets. What was previously available only for advertisers a...

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A Complete Guide on Using Google Analytics’ Enhanced Ecommerce...

May 17, 2020

You are already an expert with what you do. You are a marketing maven or a data ace and you are very aware of what to do and ha...

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How to use Google Analytics benchmarking

May 17, 2020

In September 2014, Google Analytics announced the return of Benchmarking. If you are familiar with Google Analytics, you must b...

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Are your holiday shoppers leaking out from your conversion fun...

May 17, 2020

Hurray — the holidays are here! At the beginning of the year you successfully completed the transition to the new site architec...

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Are you targeting your mobile and tablet visitors with relevan...

May 17, 2020

An era of Mobile and Tablet devices Connectivity and mobility of consumers has created a new trend of reaching out to the new a...

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Using universal analytics to connect the physical world with t...

May 17, 2020

Websites have progressed miles ahead from being static and boring to being dynamic and responsive. In fact, the World Wide Web ...

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Are you targeting your key audience segments with relevant con...

May 17, 2020

For majority of businesses, approx. 85-90% of the traffic enters the website from the Home Page. Out of which, a staggering 70-...

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