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Articles

Analyze customer data from multiple sources using analytics tools

April 23, 2020

According to research by Gallup on Behavioral Economics, organizations that leverage customer behavioral insights outperform pe...

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How to harmonize and integrate your Big Data using Datorama

April 22, 2020

Data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your...

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How to leverage user ID in Google Analytics during user acquis...

April 21, 2020

All analytics tools including google analytics offer a feature called user ID. It unifies the multiple sessions by a single use...

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Data preparation in Datorama for omnichannel campaigns

April 20, 2020

You need to collect, clean and consolidate data in one centralized place for reporting, analytics and strategic insight. You ne...

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Here is everything you need to know about Micro Conversions

April 19, 2020

Micro Conversions are small yet significant actions that customers take on your website that have the potential to convert into...

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Tips to tinker with dashboards to help optimize data visualiza...

April 18, 2020

Companies and websites generate a lot of data that need to be parsed and organized in a form that would provide meaningful info...

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How to track micro conversions accurately

April 17, 2020

Failing to track how your users are ‘micro converting’ to crucial engagement actions on your website leads to friction in your ...

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How colors help in optimizing business dashboards

April 16, 2020

To a decision maker, raw information is only valuable when presented in an easily understood form. When 90% of the information ...

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How to change your data story with our 5 interactive dashboards

April 15, 2020

We are working ceaselessly to make your data work harder for you and let it pay you back in ways you could never imagine with s...

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Explore Website Analytics Matrix in Google Analytics

April 14, 2020

Website navigation analysis if done correctly, is great for SEO performance, better conversions and enhanced search visibility....

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