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Articles

Optimize marketing budget using Datorama Media Cost Centre

April 25, 2020

A media cost centre contributes to your company’s profitability by tracking your expenses and giving you control of the total c...

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Website updates need rigorous testing – Choose A/B testing or ...

April 24, 2020

The mark of a good website is its ability to keep visitors engaged and make them want to come back for more. Only if the visito...

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Analyze customer data from multiple sources using analytics tools

April 23, 2020

According to research by Gallup on Behavioral Economics, organizations that leverage customer behavioral insights outperform pe...

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How to harmonize and integrate your Big Data using Datorama

April 22, 2020

Data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your...

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How to leverage user ID in Google Analytics during user acquis...

April 21, 2020

All analytics tools including google analytics offer a feature called user ID. It unifies the multiple sessions by a single use...

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Omni-Channel Marketing Integration using Datorama

April 20, 2020

Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different camp...

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Here is everything you need to know about Micro Conversions

April 19, 2020

Micro Conversions are small yet significant actions that customers take on your website that have the potential to convert into...

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Tips to tinker with dashboards to help optimize data visualiza...

April 18, 2020

Companies and websites generate a lot of data that need to be parsed and organized in a form that would provide meaningful info...

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How to track micro conversions accurately

April 17, 2020

Failing to track how your users are ‘micro converting’ to crucial engagement actions on your website leads to friction in your ...

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How colors help in optimizing business dashboards

April 16, 2020

To a decision maker, raw information is only valuable when presented in an easily understood form. When 90% of the information ...

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