Each customer has their own preferences and prejudices when it to payment options. Giving them their favourite payment option means securing their engagement with you. Also buying things online without actually checking them out in person always leaves room for the nagging doubt- What if I don’t like the product and need to return it? What about my money?
Provide many payment options- Offering multiple payment options gives more room for users to select their preferred payment method and lets you convert a lot more. Some examples are credit/debit cards, PayPal, wallets, Amazon Pay, Google Pay etc.
Have a quick and transparent return policy- This is the first thing users look out for. All the information related to it needs to be clear and very transparent for adequate assurance that their money is not lost.
And there are times when despite of all the above efforts, it happens that people just change their minds. Maybe they were only browsing, or they found something they wanted somewhere else and decided against buying.
Shopping cart abandonment on your e-commerce website is a real issue, but it isn’t a challenge that cannot be overcome. It’s all about retargeting your marketing strategy and creating the best possible user experience that builds great customer satisfaction.
With Nabler, you can create an exploratory Test Charter with our team of Implementation Engineers and in-house developers, to define the scope and goal of all CRO tests. Keep testing newer hypotheses by running experiments which result in statistically significant outcomes. Determine why one variation worked over the other to offer a great customer experience on the website. Understand the behavior of users based on the number of sessions they create. Add relevant instrumentation to capture detailed customer interaction for every session. And measure user engagement by categorizing users into shared characteristics. Read about how we boosted revenue by 23% for a US based home furnishing Ecommerce store by decreasing shopping cart abandonment.
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