Your business website is for your online customers. It provides them with all the information about your products and services.
But how do you get information about customers to boost your business? You need to tap into the analytics of how many customers visited your site, what time did they visit, how much time did they spend on each page, what engaged them the most, how did they learn about your website, location of their computer and what were they looking for.
It is the data collection and analytics of the likes, dislikes and habits of your website visitors so that you can serve them better and grow your business. Its simple. If you know and give them what they want, they will give you what you want.