Your website user experience is the most powerful asset as well as a centre piece for all your marketing efforts. And 8 seconds is all you get to make a lasting impact on your online students with your user experience strategy.
User experience for mobile applications and websites is all about making it more accessible, appealing, seamless and simple to use. It’s like creating a movie for your users. You want to take them on a journey filled with myriad emotions and engage them till the end to create a memorable experience. Hence the last thing you want is to let the dynamic digital trends make your website old and outdated.
To help you overcome the above challenge we have put together simple ways to improve the UX of your website
1. User experience of a website should revolve around the users. It is they who you have to engage and it’s their needs that you have to prioritize. Hence researching, identifying your target audience and listening to them is important. Information obtained from surveys and interviews can be the game-changers for your website to track your user behavior and journey along with what’s hot and what’s not. Tap into CMS, GA implementations, scroll tracking and heat map session recording analysis for greater user insights.
2 .The phrase ‘less is more’ is most applicable when it comes to websites. According to Crazy Egg, white space around text increases the user attention by 20% making your content more legible and your website more open and fresh. Hence we suggest you keep your homepage simple and clutter-free with only the most relevant details(what’s hot on the top). Adding links to inner pages and other detailed content, is a good option. Our data infrastructure enhancements include helping leading online education companies declutter their user interface by replacing old and redundant codes with cleaner ones.
3 . Strategic CTAs do the win-win trick. These are buttons that help you urge your viewers do what you want them to do and help them find what they want. Choosing the right colors(different colors evoke different emotions. Web users love blue btw), words(make them bold and action oriented) and location(place your CTAs at strategic locations for seamless navigation) is the best way to encourage your users to take the next step.
4 . Since it’s all about communicating effectively with all your customers, language translations and audio /video chat features help build credibility and brand loyalty to a great extent. Social media is where students love to be and reaching out to them via these platforms, serves as an effective way to interact with your young customers and let them get a true feel of your organisation.
You can get the most out of all this data for channel optimization and accelerate the performance of your marketing investments with efficient digital marketing.
5 . One of the most frustrating things for students is an interrupted user experience on a website. It could be a sluggish page load time or a bunch of 404s. Since they don’t like to wait, they tend to skip and that may be where your competitors score over you.
Our website Tag audit tool, Falcon can crawl your website to detect anomalies that hinder a seamless user experience that your young visitors crave.
6 . ‘A picture is worth a thousand words’ wasn’t written in vain. It still holds tremendous value in the contemporary digital world. One attractive, high resolution photo is what it takes to capture the focus of your users and nudge them towards more information through a strategic click. A word of caution here. Stock photography can reduce the level of trust and credibility of your organisation.
7 . The Gen Z love their mobile phones and if your website’s design isn’t responsive and mobile-friendly, it stands a considerable chance to be ignored. And what makes this responsiveness all the more crucial is that Google has started penalizing websites that are not optimised for mobile use.