One of Nabler’s long-standing clients is a Fortune 500 company in the energy and aviation industry. We received an unusual request from the client to validate Google Analytics tags on all the pages in their website within a duration of 14 business days. The website was scheduled to be redesigned and as part of the process, pages had to be validated to ensure appropriate Google Analytics tagging.
The request was rare and complex considering the scale and timeline of the project. The challenge was to assemble a robust team with appropriate training and then focus on delivering quality output within the given timelines.
Nabler followed a project management process which focused on effective time utilization and process efficiency through appropriate scheduling and training techniques. Nabler took up the challenge to form such a team and deliver the task within expected timelines.
The project was completed in two phases:
Key project highlights:
Nabler helped a US-based apparel brand optimize its investment on Adobe SiteCatalyst with a well-investigated re-implementation strategy and user training through our unique Digital Analytics Evangelization Program. This helped all the client's teams get better and more relevant results and insights from SiteCatalyst, thereby increasing the tool usage and website effectiveness.Download this case study