The client creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, the US-based client has been specializing in audio noise reduction and audio encoding/compression technologies.
The client’s website (of over 500 pages) had Google Universal Analytics implemented directly on the source code. The major business challenges faced due to this:
After auditing the client’s existing website and tag management process Nabler suggested implementing Google Tag Manager (GTM). Nabler has a long-standing relationship with the client. In the past, we had helped the client migrate from Google Analytics to Universal Analytics. Our successful track-record and fruitful relationship were the reasons why the client gave an opportunity to Nabler for Google Tag Manager implementation. Additionally, Nabler also offered competitive pricing, round the clock support, dedicated implementation engineer, and a strong team of certified professionals.
Tag migration project phases:
Nabler helped a US-based apparel brand optimize its investment on Adobe SiteCatalyst with a well-investigated re-implementation strategy and user training through our unique Digital Analytics Evangelization Program. This helped all the client's teams get better and more relevant results and insights from SiteCatalyst, thereby increasing the tool usage and website effectiveness.Download this case study