The client is one of the leading service providers in the field of video, web, and audio conferencing, with an impressive clientele of approximately 75% of the Fortune 100 companies.
The client was using an analytics tool, but the biggest challenge was that the granularity of the data could not be altered. The data was shown in an Excel format for a fixed date range and could compare only a few metrics, thus not allowing a detailed study of the site. This was hampering effective decision making in terms of digital marketing.
The client wanted to create a web-based dashboard solution wherein users can access all the data under one interface and compare among different metrics and sources. This included integration of both offline and online data sources like ad serving services, web analytics tool, etc.
Nabler's expertise in creating high-quality dashboards enabled the development and maintenance of an interface that was simple, precise, interactive, and helped the client view a wide set of data in one single frame. The technology was based on ASP .NET 4.0 using SQL 2008.
The process can be summarized in three simple steps:
Key features of the new interface:
Nabler helped a US-based apparel brand optimize its investment on Adobe SiteCatalyst with a well-investigated re-implementation strategy and user training through our unique Digital Analytics Evangelization Program. This helped all the client's teams get better and more relevant results and insights from SiteCatalyst, thereby increasing the tool usage and website effectiveness.Download this case study