The client is a leading home improvement products provider in the United States, Canada and Mexico with over 1,800 physical stores and a website that offers 500,000+ products. Tag auditing for the website was an intensive everyday activity for the client, for which it entrusted Nabler.
Nabler conducted manual tag auditing for different browsers and their versions. Auditing process involved performing quality check for multiple pages, which took a huge time to get the task completed. An analyst had to perform the task by going to every URL on different browsers and getting the values that were fired for each page.
The time and effort consumed for each task was very high due to which additional resources had to be involved. Nabler came up with an automation solution to reduce the tag auditing time, efforts, and errors.
Implementation and QA automation
Using the documentation for Selenium Automation and WebDriver we automated the process of crawling through multiple URLs and captured the values using an external Web Debugger (Fiddler, HTTP Fox). We were also able to automate scenario-based auditing, e.g., searching specific keywords, filling up a form, etc. The entire audit was able to run for any browser.
Nabler helped a US-based apparel brand optimize its investment on Adobe SiteCatalyst with a well-investigated re-implementation strategy and user training through our unique Digital Analytics Evangelization Program. This helped all the client's teams get better and more relevant results and insights from SiteCatalyst, thereby increasing the tool usage and website effectiveness.Download this case study