The client is a US-based Fortune 500 company providing business process and document management solutions. The client launched faceted/guided navigation on its website using the ELICIT platform. The merchandising team had a curiosity to determine the effectiveness of this feature and its impact on the Search Abandonment Rate and the overall Revenue and Conversion Rate of the website.
The client wanted to track the popular search keywords within the website and also the user navigation after getting the results. The client collaborated with Nabler to create a Solutions Design Document, which would define the variables and events used in SiteCatalyst, which the ELICIT developers would refer to while implementing the Site Search.
Once the Internal Search was implemented, client was able to track:
Nabler helped a US-based apparel brand optimize its investment on Adobe SiteCatalyst with a well-investigated re-implementation strategy and user training through our unique Digital Analytics Evangelization Program. This helped all the client's teams get better and more relevant results and insights from SiteCatalyst, thereby increasing the tool usage and website effectiveness.Download this case study