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Conversion Rate Optimization Calculator

Website Visitors (Yearly)  

The total number of visitors to your site per year.

Current Conversion Rate %  

Your current conversion rate is (Number of Conversions / Number of Visitors)*100%.

Minimum Detectable Effect  

If your current conversion rate is 2.5%, Nabler can increase it to 3.5%. The Minimum Detectable Effect in this example is 40%

Average Order Value(USD)  

Average order value (AOV) is the average dollar amount spent each time a customer places an order. Your current AOV is (Revenue/Number of Orders).

Enter your industry in case you don’t know your current conversion rate (or else keep blank)

Additional Value from 1 year of CRO:
Potential uplift in monthly revenue:
Additional Value from 1 year of CRO:
Potential uplift in monthly revenue:

Frequently Asked Questions

What is conversion rate optimization?

Conversion rate optimization is a systematic way of optimizing a website to achieve your business goals. By optimizing your website, you can enhance customer experience, increase website visitors, and eventually, these all will have a positive impact on your overall revenue.

To optimize your website first, we will look for friction points by analyzing the customer journey, creating hypotheses, and then test those hypotheses to determine how your audience responds. We then use those results to determine which direction to move forward.

Why is conversion rate optimization important?

Conversion rate optimization is considered one of the most important pillars of brand success as it allows you to lower your customer acquisition costs by getting more value from the visitors and users. By optimizing your conversion rate, you can acquire more customers, increase revenue, and grow your business. Keeping a thorough check on conversion rate will always help you in growing more conversions by providing a better experience to the users.

How does the conversion rate optimization calculator work?

Our conversion rate optimization calculator is programmed to help you estimate the additional value that your company can expect from one year of engagement with a conversion rate optimization agency.

Our clients have seen an average lift of 40% on the current conversion rate by engaging with us. For example, if your current conversion rate is 2.5%, Nabler can increase this to 3.5%.

What is a good conversion rate?

A good conversion rate is one that’s higher than it is now.” It might look very simple, yet there is no specific answer, and there’s a reason for that. A generally accepted belief says that a good conversion rate is somewhere around 2% to 5%. If your current conversion is at 2%, an improvement to 4% will be huge but the point to note is that you’re still stuck in the industry average performance bucket. And that is where a conversion rate optimization consultant will help you.

How will analytics help with conversions?

Analytics generally helps in understanding the path, which a user follows when they land on your website. This helps you understand the behaviour pattern of your customers, that with which part of the website they are mostly interacting and investing their time.

In terms of conversions, analytics will help you track the events triggered every time a visitor fulfils the goal set by you. Conversions are connected to these trigger points, e.g. form filling, page visit, click on a call option, etc. Analytics will help you analyze the behaviour of the user and with this data, you can improvise to generate more conversions.

How to formulate a Hypothesis for Conversion Rate Optimization?

There are two ways you can create a hypothesis. One is to go by reports like “The Truth About Button Colour on Websites” (According to NASA and Eye Tracking). In their report, they claim that the colour hue is a factor, but a far more important factor is luminance, and specifically, luminance contrast. This is a testable hypothesis on Eye tracking to find out variables that prove a higher shopper’s attention.

But the most effective way to create a testable hypothesis is to use analytics data using methodologies like A/B Testing and Multivariate Testing. For example, take the page let’s to say with Green Button (Green being Go) and list the values like;

  • Click-Through Rate (CTR)
  • Time on page
  • Bounce Rate

And now use the most important variable to do an experiment and evaluate the results. By analyzing the values of the variables, you can find out which hypothesis will be most efficient.

What are various testing methods for conversion optimization?

The process of running various tests will help in finding out that if a particular change on website will provide better results or not. There are mainly 3 ways to run a test:

Each of these testing methods come with their own pros and cons. People generally confuse A/B testing with Split testing which is quite different. A/B testing is applied where there are not any complex changes required to verify the cases. Split testing is helpful where heavy modification is required as compared to the original version. Multivariate testing is used where you want test to multiple test cases on a page.

How can I start with conversion rate optimization?

Talk to one of our conversation rate optimization experts to find out how to get started.

Experience greater conversion, starting today.