Conversion Rate Optimization

As an integral part of website conversion rate optimization services, we follow a methodology, which is based on a continuous improvement philosophy which includes identification of test goals, audience research and segmentation.

Our team of certified testing experts assist you throughout your journey to provide actionable insights in planning and executing your strategy such as deciding an optimal sample size, Knowing what to test, how long to test it and finally declaring a winner.

For effective Conversion Rate Optimization, we help you collect and offer insights to analyze visitor data as well as site usage pattern using Session Recording along with other optimization tools. Through our qualitative analysis, we pin down the exact pain point faced by your visitors faced during navigation and engagement on your website.

This helps you identify where your users are look for information on webpages, which areas get most interactions and what are your customers’ buying intentions to craft your marketing and development efforts accordingly.

We do a systematic investigation of your users and their preferences to help you design user experience.

With techniques like Tree testing, Card sorting and Session recordings we remove process friction and understand natural paths for users and find relevant information that stops them from converting.

Further by identification of missing features, usability benchmarking journey tracking and comparative analysis we give you valuable insights into what your customers want but cannot find, what they like on your competitor’s website, and where and why they drop off during the user journey.