Conversion Rate Optimization
– 2020 Updates
10
Ways B2B websites can generate
higher conversion rate
1.Make your website user- friendly as well as crawler-friendly
This will get the attention of users as well
as crawlers
2.Track every Event
With this quality data you can optimize the conversions
3.Technical Aspect of Website
Make your website fully optimized. Resolve issues of
speed, security, responsiveness etc.
4.Clear Header Message
The header of the landing page should give an exact and
clear idea to the user about the content of the page.
5.Aesthetic Aspect of Website
The content of the website should be easy to interpret,
so that users can easily understand the information.
6.Engaging CTA
Make the CTA more appealing which will make the visitors more intrigued to
know more and end up satisfying the set goal.
7.Increase the Credibility
Showcase all the certifications and associations with brand on the page. This
will increase the trust of users towards your brand.
8.Add Testimonials
Add testimonials of your customers, try to add video
testimonials. As per Psychology, it increases the belief of users towards your brand.
9.Chat Option
Adding a chat option, and mainly live chat option with
increase the conversion rates. As per the research people interact more easily through live chat before
contacting directly.
10.Social Media Presence
If you want to increase the online presence of your
brand, then you must have an active social media account. It will boost the awareness about the brand.
