Your most complicated data challenges solved through data science consulting!

KPI Forecasting

• We facilitate forecasting through Data Science using seasonal and non-seasonal drivers; detecting anomalies and structural shifts.
• With pattern detection, we identify relevant data elements through pattern analysis, correlation analysis and anomaly detection to give you data quality validation.
• With feature design, we build features based on pattern identification level shift adjustments, Fourier transforms, associations and regressed features.
• We give forecast recommendations at multiple levels for anomaly/spike alerts and assessments against historical benchmarks. We also validate actual and forecasted comparison, gap assessment, feature rectification, and model refraining, if required.

• We use probabilistic models to attribute conversion to CTAs or channels or campaigns for effective marketing analysis.
• Through the attribution model, we give you a campaign strategy optimization solution, which is a mix and sequence of the deployment parameters and solution design by gathering DFP’s User ID level log data from Google Marketing Platform with descriptions and integrations of multiple files.
• We also sequence impressions at user ID and bidding rate changes, add meta data for context, provide recommendations on the strongest and weakest links, and attribution modelling of clicks and revenue.