P L E A S E  W A I T...
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AGILITY, SPEED,
ACCURACY: AUGMENT
YOUR INSIGHTS

Challenges with Traditional Dashboards and Insights

Traditional dashboards, and the insights they provide, often struggle to get accurate and timely answers to the following questions.

Augmented Insights Challenges
  • Traditional dashboards require extensive, manual effort to extract relevant, actionable insights.
  • In traditional dashboards, aggregated intelligence limits actionability to the obvious, macro trends that are prominently featured and accessible.
  • Deep insights are only available in a post campaign deep dive or root cause analysis, which prevents informed mid-flight optimization.
  • Spend oversight is mostly dependent on agency sighting, which make anomalies difficult to detect.

How Augmented Insights Work

Augmented Insights Work

Nabler’s Augmented Insights

Nabler's Augmented Insights
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Contextual Intelligence

Nabler’s adaptive solution allows clients to find key business context and feedback-based re-enforcement to drive a robust, contextual intelligence input to generate augmented insights.

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Machine Learning

ML leverages three pillars: Dynamic Benchmarks and Forecasts, our proprietary Campaign Efficiency Score, and Anomaly Detection. Collectively, these pillars surface key scenarios that need optimization as well as possible solutions.

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Data UX

Nabler’s proprietary Data UX approach allows insights and underlying, relevant trends to surface programmatically, based on the potential business impact.

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Automated Sentences

Our solution generates automated sentences through semantic libraries and business context driven keywords. This reflects criticality, resolution impact, and recommended actions.

Sample – Nabler’s Augmented Insights

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  • Increase marketing spend on Facebook CDNA to improve campaign1 CPVM. It has 15% more CPVM efficiency than 2nd party, with 13% higher viewability.
  • Target more audiences to Youtube Adproduct1. It has higher 25% viewability than Adproduct2.
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  • Youtube Ad1 25% viewability is below minimum threshold
  • Facebook Ad2 CPVM above maximum threshold
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Compared to 2021 Jan week 1, 2021 Jan week 2, Facebook has the highest consecutive week up shift in average spend by 100.0%

Augmented Insight Results

Brands that leverage Nabler’s Augmented Insights see an incremental lift in ROAS to the tune of 20- to 30-percent. They achieve this by:

Augmented Insights Challenges

Brands can see these improvements in real-time — at planning and mid-flight — with 70- to 80-percent less effort.

Real World Examples