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A Customer Success Story

Benchmarking against a time series for performance

 

The Company

One of the top three media agencies in the world

 

THE CHALLENGES

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Limited data sets available for forecasting

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Lack of multi-dimensional forecasting

The Solution

High compute backend with multi-variate options

Our custom app provided options for multiple dimensions and measurements, thresholds for data comparison and complete data coverage

Frontend embedded app deployment for a seamless experience

Creation of custom HTML and JavaScript-based apps for Data Visualization and enhanced UX.

Datorama Benchmarking Forecasting Solution
Datorama Benchmarking Forecasting Solution
Real-time forecasting and benchmarks

We setup an API and a Server in AWS that generates forecasts and benchmarks with minimal latency.

The Result

The client’s ongoing campaign had a CPM of $3.25. On comparing this to the benchmark CPM of $3.78 created by the app, the client was able to reallocate the reach and targeting.

Result

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