One of the top three media agencies in the world
Limited data sets available for forecasting
Lack of multi-dimensional forecasting
Our custom app provided options for multiple dimensions and measurements, thresholds for data comparison and complete data coverage
We setup an API and a Server in AWS that generates forecasts and benchmarks with minimal latency.
The client’s ongoing campaign had a CPM of $3.25. On comparing this to the benchmark CPM of $3.78 created by the app, the client was able to reallocate the reach and targeting.