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INTENT SCORING:
KNOW YOUR CUSTOMERS

Intent scoring helps unleash the power of personalization by first learning the website visitor intent and then positioning content to optimize their journey towards conversion. This experience plays an important role in solving customer questions and moving them through the sales funnel.

What we do
What is Intent Scoring?

Intent scoring is a mechanism that gauges the likelihood of users to convert based on their visit behavior, channel, and engagement on the website. Further, it is coupled with a powerful recommendation engine that provides individualized experience based on that intent.

What we do
Modern Challenges Faced by Marketers

Apart from having only few seconds to impress the visitors, digital marketers have a ton of challenges to solve. The one-size-fits-all approach to website design and marketing is becoming obsolete.

The following statistics highlight the seriousness of the challenges faced by marketers.

  • 74% of customers feel frustrated when website content is not personalized and will stop engaging immediately if the content is not relatable.
  • 8/10 customers want the brand to get to know them better and know when to engage with them.
  • 88% of the users do not return to the site after a bad experience.
  • Researchers found that poor personalization efforts and the lack of trust cost U.S. organizations $756 billion in a year because 41% of consumers switched companies.

Modern Solutions: Deliver customer Experiences that Matter


Today, consumers anticipate access to information that is relevant to them, and they expect it quickly. Personalization on-the-go is the need of the hour as it empowers organizations to create an individualized experience for customers.

Build meaningful personas
Build meaningful personas

Intent Scoring, which is powered by AI, is a dynamic methodology that analyzes activities of visitors on the site and determines their propensity to convert. This helps in building powerful personas that can be targeted individually.

Go beyond A/B test ideas
Go beyond A/B test ideas

Allow AI to do the heavy lifting. The solution will learn patterns that your visitors follow and adopt to them. It then recommends content to visitors according to their persona. This means you no longer have to struggle designing A/B tests.

Personalization that is truly personal
Personalization that is truly personal

State-of-the art algorithms let you connect with your visitors at an individual level by providing them with a personalized experience. It is designed to understand and deliver content to visitors as they browse your website.

Our Intent Scoring Solution


Every visitor to your website is one of a kind. Their pain points, aspirations, and perceptions are unique to them. We use the clickstream data to understand motivations, goals, and backgrounds of these visitors to provide real-time personalization.

Easy Integration
Easy Integration

The solution can be easily integrated with your website.

Segment and Target
Segment and Target

Gain the competitive edge by segmenting and targeting visitors.

What we do
Lookalikes

Identify those visitors who look like your “best-customers” and target them with personalized content.

What we do
Customized Dashboard

Monitor and analyze personas created by Intent Scoring.

What we do
Retarget

With easy integrations, retarget those visitors who exhibited an intent to convert but haven’t yet.

Business Impact/Benefits


Challenges We See
Conversion Rate

Our solutions help optimize navigation and thereby aide visitors in their decision-making process to increase in conversion rate.

Challenges We See
Increase in ROI

There is a shift in focus from quantity to quality. This enables you deploy your resources on the personas that matter the most. This strategy helps you increase ROI.

Challenges We See
Sales funnel velocity

As an active a part of the decision-making process, help visitors reach their goal in the most optimized way possible. This helps increase the velocity of the sales funnel.