A team reshuffle or a lack of internal resources impacts the analytics strategy.
Data mismatches between web analytics data and CRM/auto management systems.
Conversion and transactional data doesn’t match actual business performance.
Unable to maximize the value of technology investments.
Not able to attribute marketing spent.
Missing data without a framework in place.
Untrustworthy marketing data.
We check your current implementation against our comprehensive audit checklist to dig deep for anomalies. We identify redundant and/or broken tags to check for data leakage or duplication. Our team uses a combination of automated, simulation-based and manual scenario-based audits to validate your current implementation. This step will give your team a detailed summary of performing/non-performing factors.
Content Grouping implementation compares aggregate metrics of similar content on your site.
Cross channel event tracking implementation accurately tracks user behavior to identify drop off points on your digital properties.
Conversion tracking audit fine tunes campaigns to help you get more customers.
E-commerce tracking provides a complete picture of your SKU performance to establish a path to maximum ROI.
Code tracking validation helps you optimize your website for better customer engagement.
Error page identification helps you find the errors that interfere with a seamless user experience.
Contact form check identifies inline errors to improve user data collection and user experience.
Marketing campaigns and channel audit provides clarity on the performance of your campaigns to increase the visibility of your brand.
Cross-domain tracking audits help you better understand customer’s journey across multiple domains.
Filtered navigation check assists website visitors to navigate quickly and seamlessly.
Supplemental data variables audit enables you to effectively segment your customers in order to target them better.
Report and funnel setup check gives you a view of visitor behavior to identify the hurdles in the conversion path.
Administrative settings audit enables you to maintain a secured, smooth framework for users within the marketing system.
Next, we provide insights into what parts of your data analytics work and what doesn’t. We explain why each finding is vital to optimize digital measurement, and give you a detailed document of errors, recommended fixes, and enhancements that helps your team gain analytics expertise. We also supply a clear work estimation that prioritizes each web analytics audit finding. This creates a future blueprint for an overall data analytics management process.
Check out how we helped a leading North American university increase its marketing campaign performance and ROI. Read the case study.