Prepare for changing business and customer landscapes with a Digital Analytics Audit

Refocus your marketing efforts with an analysis of your analytics

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Issues Our Customers Face


team

A team reshuffle or a lack of internal resources impacts the analytics strategy.

mismatches

Data mismatches between web analytics data and CRM/auto management systems.

transactional

Conversion and transactional data doesn’t match actual business performance.

value

Unable to maximize the value of technology investments.

attribute

Not able to attribute marketing spent.

framework

Missing data without a framework in place.

marketing

Untrustworthy marketing data.

How We Help


We give you a firm analytics foundation

We check your current implementation against our comprehensive audit checklist to dig deep for anomalies. We identify redundant and/or broken tags to check for data leakage or duplication. Our team uses a combination of automated, simulation-based and manual scenario-based audits to validate your current implementation. This step will give your team a detailed summary of performing/non-performing factors.

analytics

What Our Digital Analytics Audit Can Do For You

implementation

Content Grouping implementation compares aggregate metrics of similar content on your site.

channel event tracking

Cross channel event tracking implementation accurately tracks user behavior to identify drop off points on your digital properties.

tunes campaigns

Conversion tracking audit fine tunes campaigns to help you get more customers.

complete picture

E-commerce tracking provides a complete picture of your SKU performance to establish a path to maximum ROI.

better customer

Code tracking validation helps you optimize your website for better customer engagement.

interfere

Error page identification helps you find the errors that interfere with a seamless user experience.

data

Contact form check identifies inline errors to improve user data collection and user experience.

performance

Marketing campaigns and channel audit provides clarity on the performance of your campaigns to increase the visibility of your brand.

journey

Cross-domain tracking audits help you better understand customer’s journey across multiple domains.

quickly

Filtered navigation check assists website visitors to navigate quickly and seamlessly.

segment

Supplemental data variables audit enables you to effectively segment your customers in order to target them better.

visitor

Report and funnel setup check gives you a view of visitor behavior to identify the hurdles in the conversion path.

a secured

Administrative settings audit enables you to maintain a secured, smooth framework for users within the marketing system.

We Provide Definitive Insights


Next, we provide insights into what parts of your data analytics work and what doesn’t. We explain why each finding is vital to optimize digital measurement, and give you a detailed document of errors, recommended fixes, and enhancements that helps your team gain analytics expertise. We also supply a clear  work estimation that prioritizes each web analytics audit finding. This creates a future blueprint for an overall data analytics management process.

Check out how we helped a leading North American university increase their marketing campaign performance and marketing ROI. Read the case study.

Unrecognized data hampers the future of your organization even as you read this