How Will the Latest Apple iOS Update Impact Advertising
What is an IDFA?
The IDFA (Identifier for Advertisers) is a unique identifier of a user’s device assigned by Apple. This is
used to target users for advertising purposes. Advertisers use these unique identifiers to track data to
deliver customized advertising. It allows brands to personalize the ad content and after that measure
the effectiveness of their advertising at a user level across mobile devices.
How will this Update Impact Advertisers?
This update will help users to control the authority of controlling the permissions to track the activity.
Now Apple will require from all mobile app advertisers to gain opt-in from users to track their app and
web activity.
How to Adapt to These Changes
Review Your First-Party Data
Strive for Consumer Loyalty
Don’t Break Customers Trust
Update to the SKAdNetwork
Start Testing Today
Conclusion
The technology and marketing industry is upgrading at a constant level, especially where user privacy is
concerned. Advertisers might lose some advertising data or targeting possibilities. Businesses can run
advertising campaigns or audience targeting using signals beyond device level which will provide
information to make advertisers prepare for the future.
