A statistical study by Aberdeen group has proved that the enterprises that have deployed mobile analytics have annually seen 11.6% increase in brand awareness, 11.2% jump in return on marketing investments, 7.1% improvement in time-to-market of product or services, and 3.4% rise in average order value.
This infographics presents 6 ways mobile analytics help in optimizing the channel engagement by analyzing conversion behavior, performance of paid campaigns and helping in personalization etc.
