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Unlock your hidden keywords in Google Analytics

Adding filters to GA (Google Analytics) is one of the clever Google Analytics Hacks to unlock (not provided) organically searched hidden keywords.

We bet that before 2011, you loved Google Analytics implementation more. It provided you with complete access to an ocean of information within your website analytics, that engaged your users the most. Through an organic Google Analytics report, you could track and shortlist the keywords that attracted more number of visitors and brought in significant conversion rates via the SEO practice, giving you clear hints to improve your ranking for those keywords.

But Google Analytics changed in 2011. Google introduced personalized search results and as an extension of their privacy measures, their analytics dashboards started encrypting search data. This started redirecting the users to a secured version of their desired domains and encrypted their search queries.

How did this affect you?

Although this was a small shift towards protecting user privacy, Google as collateral damage simultaneously hindered your data access, while using the Google Analytics implementation platform. We know what kind of an impact this had on the acquisition of your SEO data and how you were suddenly left in the lurch, clueless about what really engaged majority of your visitors on the site. As a result, a significant chunk of your data was pushed under the ‘not provided’ bracket in your website analytics as shown in the graphic below.


And if you recorded the percentage of the traffic listed as (not provided) the loss of SEO data and insight was worrisome.


So, are you going to write google analytics implementation, which is an excellent SEO tool off just because it left you devoid of a gamut of hidden keyword data? Can you ignore the fact that the analytics dashboards still give you prompt access to loads of actionable data to optimize your website?

We’ve discovered a Google Analytic hack to circumvent and workaround this curve Google Analytics has thrown your way.

When you add filters to Google Analytics, it unlocks the page where the organic search traffic is directed, it optimizes organic keywords to drive more traffic and it understands organic hidden keywords and positions by mapping them with the Search Console.

Steps to unlock (not provided) hidden keywords and how to map them with Google Search Console.

  • Add a filter In your Google Analytics implementation account.

    Go to Admin -> Filter. Under Admin Tab, select filter for the property for which the organic hidden keywords need to be unlocked.

  • Click on “Add filter” & under that provide the following details behind-not4
  • Provide name for the filter.
  • Check filter type as “Custom” and select “Advanced” to add filter options.
    • Field A -> Extract A => Campaign Term (not provided.)
    • Field B -> Request URI => (.*)
    • Output To -> Constructor Campaign Term => np-$B1
  • Select the following fields
    • Field A required => yes
    • Field B required => yes
    • Override Output filed
  • Hit Save. behind-not5
  • Track the Results on the analytics dashboards.

    Once the filter is applied, Google Analytics will start collecting data for the filter applied. It reflects as “np – page name” under the organic channel

    For example [np – /] is home page 2. [np -/product] product page.

    Please Note: The filter applies only for the upcoming data not for the old data on Google Analytics implementation.

  • Map the Search console keyword data with np-/ data.

    Go to Search Console and click on queries to view the hidden keywords.

  • Select date range & add the page URL based on the Google Analytics filter. There the hidden keywords directed to that page will be listed with their respective positions.

There the hidden keywords directed to that page will be listed with their respective positions.

The dynamic Google analytics implementation has yet again gone through a minor transformation creating a hindrance for you, but are you going to let that change the importance and value of custom analytics dashboards in your organization. The acquisition of hidden keyword data though difficult, is not impossible. With our clever Google Analytics hack, up your sleeve, you can draw out your rightful data from Google Analytics and continue to enhance your traffic and SEO Within no time.

Of course, it might not be as easy and simple as opening your Google Analytics reports but it will certainly get your job done!

Drive better results by understanding customer data