The client owns a popular travel and tourism website based in Canada. The site registers thousands of visitors each day and is successful in generating large volumes of ecommerce revenue through sales of hotel bookings, event tickets, and vacation packages.
The client engaged Nabler to:
A popular Canadian travel portal was not able to generate vital ecommerce insights. Nabler enabled the client in customizing the Google Analytics implementation to achieve business goals and create useful data visualizations. The client got complete visibility into ecommerce data and thereby enhanced the site to increase conversions and revenue.Download this Case Study
In the first phase of the implementation, Nabler provided the client with the guidelines for tracking subdomain traffic and e-commerce transactions. Creation of compulsory profiles and filters was done to successfully validate the implementation.
In the second phase, we altered the tracking code to generate unique virtual Page Views for each type of transaction using the _trackPageview function.
We also used the _setCustomVar function to pass Custom Variable values to Google Analytics in order to identify the type of transaction.
Nabler used Virtual Page Views to define the different goals and funnel paths for the site. The ecommerce reports of the Custom Variables provided a quick breakdown of the ecommerce metrics by the type of transaction.