Our experience with Google Tag Manager consulting has revealed that most organizations make the following mistakes in their Google analytics set-up
Get The Complete Picture
- We use Google analytics data to draw granular insights from audience segmentation, content consumption, goal conversions, and cart abandonment, to find a deeper understanding of your customers.
- We help you connect systems that measure CRM, points of sale, and other touchpoints with your visitors for a unified view.
- We help you gauge what’s working and what’s not on websites, apps; and what roles those channels play in delivering better experiences.
- Based on our observations, we give recommendations for what fits better in the larger picture of your business requirements.
Our Process Includes
Turn Insights Into Action
- We break down data points and deliver insights for you to target the right customers
- We find insight opportunities from existing information tracked in your account to provide additional value to your business.
- We offer conversion analysis in conversion rate optimization, A/B and multi-variate tests.
- We simplify and tailor your data story to address your business needs.
- We find the best performing channel with our in-house attribution modelling on converting and non-converting customer journeys.
- We use the journey navigation as a baseline and parameter to increase conversions amongst non-converting traffic.
- We help you tweak your campaigns to understand their marketing context and maximize your ROI.