Whether it is a big-sized, medium-sized, or a small-sized company, all run one or the other marketing campaigns and bring traffic on their websites. However, the question arises does this online traffic convert into successful leads? You can now find out that in-depth with the help of a Google Tag Manager.
All companies have a fixed budget for digital marketing activities. However, if your marketing team is not monitoring or tracking your lead and sales conversions, you are missing out on calculating your ROI and also losing on the opportunity of enhancing your existing campaigns. So, instead of presuming if your digital marketing tactics are working or not for your company, you should switch to precise conversion tracking for better evaluating your campaign success. With this approach, you can not only measure your success but also get a clear idea of boosting your company’s marketing budgets for further campaigns.
How Google Tag Manager Can Play a Critical Role
Your business can be enhanced when it can fetch precise and accurate data from your web portal. Rather than deploying every tag to track the activity log and effectively monitor significant website data, you can utilize Google Tags to make things easier and swift. Google Tags are essential snippets of website codes, mostly in JavaScript, to monitor visitor behavior and comprehend your website’s effectiveness.
Further, Google Tag Manager (GTM) has transformed the implementation of content scripts and tags on sites. However, many digital marketers aren’t entirely utilizing this vital tool with all the feasible advantages.
Here a Google Tag Manager Specialist can assist with impactful approaches to use GTM and enhance the website conversions. In fact, you can hire a Google tag manager specialist who can further help you advance your analytics dashboards, the digital marketing outcomes, and enable your marketing automation campaigns. Also, a specialist can facilitate you with Google tag manager integrations to assist you more successfully launch and handle your campaigns.
How Google Tag Manager Can Boost Conversions
So, why should you have a Google tag manager implementation service? Well, let’s explore some of the reasons to implement it right now.
Clicks Tracking
With the help of Google Tag Manager, you can track button clicks on Add to cart, Call-to-action buttons for buying, social buttons, and other buttons. However, there are even some buttons which cannot be precisely tracked with standard click triggers as they are embedded through iFrame technology. But with tailored solutions from a Google tag manager specialist, you can even follow such buttons. A specialist can also help you track 3rd party sharing plugins, such as AddThis.
Further, you can track contact links, file downloads, and outbound link clicks. You can even find where your online visitors are leaving through GTM tracking. If you are involved in affiliate marketing, you can track affiliate link clicks with GTM and know which links are clicked the most times to improve your business conversions.
Forms Tracking
There are seven form tracking techniques, and each one of them relies on diverse events that occur on a web portal right after the form submission. It is required to check a form and decide on which technique fits your requirements in the best way. However, with a flow scheme, you can easily select the precise Google Tag Manager form tracking methodology.
But, not all forms are backed by this solution, so form abandonment tracking with Google Tag Manager is enormously useful for conversion rate optimization. With form analysis, you will have details on user behavior in every field of the form. Besides, by evaluating field abandonment, you get in-depth insights on why users are leaving your contact forms.
Further, you can track selection in a drop-down list, form field filling time tracking, time for form submission, traffic source of form submissions, and tracking of checkboxes for improving your conversions.
Content-related Tracking
Using Google Tag Manager, you can personalize your site’s content based on campaigns, landing pages, and channels your visitors frequently fall from. Further, you can track your content using product list clicks, product impressions, the checkout flow, and through purchase event, which is pushed when the checkout funnel is finished.
Moreover, you can track how many users saw your popup placed on your website through GTM. Additionally, with the element visibility trigger, you can even track and fire Google Analytics Event Tags, AdWords Conversion Tags, and Facebook Pixel directly from GTM.
GTM comes with a built-in content scheduling tool. You can simply generate and set-up a Tag for a message to be sent to visitors and get it delivered as per schedule. Scheduling can be blended with other rules to drive who sees what and at what time for tracking conversions.
Coming to the element visibility trigger, it enables to fire a tag when a picky element, which can be an image, a contact form, or a CTA, appears in the browser’s visible area of that visited landing page. Element visibility trigger when blended with a visible percentage, and the on-screen time duration is accessible as built-in variables in GTM. So you can use them in any of the set-ups right in tags as well as custom JavaScript variables. You can also track when your website’s element appears in the visible area for the visitor’s right on the landing page with GTM.
Key Takeaways
Do you still want to stick to your organization’s constrained technical resources? Do you depend on web developers to execute what you require to enhance digital marketing outcomes?
It is better to take control of your business and hire a Google tag manager specialist to enable it. Utilizing a container like GTM can be a beneficial experience to track clicks, form submissions, and content automatically. And the insights generated are incredibly significant to assist your marketing teams in enhancing the conversions. If you are a digital marketer, PPC, or SEO expert, you must surely have found quite a few use cases in this particular blog post related to your projects.