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Higher Education Hub Articles

Is it Time to Rethink Marketing Attribution?

March 24, 2021

As Covid-19 continues to impact critical facets of our lives, and sheltering in place has become the norm, Marketers are rethin...

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Lead Nurture Analytics: An Often Overlooked, Low-Hanging Oppor...

March 24, 2021

Even the most seasoned marketers can miss well-known sources of data. But collecting that data is only half the battle. To be t...

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Student Journey Planning Dashboards

March 24, 2021

Student Journey Planning (SJP) dashboards measure the impact of how students move through their application process. These data...

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Intent Scoring Model: Find Your Leads

March 24, 2021

Over the last five years, there has been a profound shift in higher education away from brick-and-mortar universities to the di...

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2021 Higher Education Marketing Trends

March 24, 2021

The pandemic, mixed with changes already happening, has changed how and where we work and learn. Now, even more people are rese...

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