A leading medical university on the east coast, known for offering ground-breaking medical training
Identify opportunities to increase engagement, Request Information submissions, and application on the website.
Establish how the online programs were perceived based on page formatting and content provided.
The University wanted to understand how their online programs performed compared to their direct competitors.
5 participants were given the same series of tasks to complete via UserTesting.com’s platform, a User Testing platform that records user experience session for further analysis.
Audience specific participants were recruited based on: Gender, Income, Device, and Geographic Location. The participants who made it through the first screening process were further filtered based on 9 screener questions for further refinement.
A series of 27 tasks were written around the key challenges (identified above) to discover the participants experience on our clients online degree programs.
Key observations and trends are compiled by UX Research Analysts. Our top key learnings were as follows:
Recommendations are developed and delivered based off of the key observations and trends identified in the analysis phase and are as follows:
The competitor’s page was preferred overall because of the level of detailed content provided. Though the client’s page wasn’t the preference of participants, the study identified that the main issues users experience and provided recommendations to improve the design and overall experience.