A customer success story
How a leading education institution in the US improved their enrollment rate with Nabler
The Brand
A leading educational institute in the US committed to providing industry-focused learning to students across the globe through on-campus and online courses.
The challenge
Prospective students not engaging on the website.
Existing a/b tests were not yielding expected results.
Lack of adequate, dedicated resources to ramp up the number of tests.
Our design approach
UX Researcher
Leads the UX Study and plans the experiment based on the requirement
Implementation Engineer
Carries out the experiments and provides recommendations based on the results
UX Designer
Configures and carries out the user tests on the platform
Digital Analyst
Spearheads the Conversion testing efforts and creates the testing plan for the experiment
Put the team together
We put together a team of UX researcher, digital analyst, UX designer, and implementation engineer
Finalize the framework
We created a framework for identifying high-quality ideas. This included:
- Considering known pain points from the customer
- Previous experiments that were run
- Behavioral data
- Customer’s priorities
Validate hypotheses using UX research
For tests that are likely to have high impact, hypotheses were validated using a UX research study. This was also followed when there was inadequate data to validate a hypothesis.
Run and monitor tests
Test ideas that were finalized were put through the process of design > configure > launch > Monitor.
Assess and learn
Tests that met expected statistical significance (z-score) was rolled out to 100% of the traffic.
Executed post-test analysis and documented learnings from tests that did not meet expected significance.
Outcomes
Nabler used CRO and UX studies to carry out more effective tests
Increasing engagement and click-through rate
Changing the color scheme of the page increased the overall banner clicks. The click-through rate of the page increased by 16% due to the change in theme.
Installation of ‘Your Recommendation’ popup to direct returning visitors to the course triggered an overall increase of conversion rate by 50%.
Increasing the conversion rate of returning users
Relaxing of rules set on ‘Name’ fields along with the use of a personalized direct link to the conversion page resulted in a 10% increase in leads on the desktop and a 7% increase in mobile conversions.
