A leading educational institute in the US committed to providing industry-focused learning to students across the globe through on-campus and online courses.
Prospective students not engaging on the website.
Existing a/b tests were not yielding expected results.
Lack of adequate, dedicated resources to ramp up the number of tests.
Leads the UX Study and plans the experiment based on the requirement
Carries out the experiments and provides recommendations based on the results
Configures and carries out the user tests on the platform
Spearheads the Conversion testing efforts and creates the testing plan for the experiment
We put together a team of UX researcher, digital analyst, UX designer, and implementation engineer
We created a framework for identifying high-quality ideas. This included:
For tests that are likely to have high impact, hypotheses were validated using a UX research study. This was also followed when there was inadequate data to validate a hypothesis.
Test ideas that were finalized were put through the process of design > configure > launch > Monitor.
Tests that met expected statistical significance (z-score) was rolled out to 100% of the traffic.
Executed post-test analysis and documented learnings from tests that did not meet expected significance.
Nabler used CRO and UX studies to carry out more effective tests
Changing the color scheme of the page increased the overall banner clicks. The click-through rate of the page increased by 16% due to the change in theme.
Installation of ‘Your Recommendation’ popup to direct returning visitors to the course triggered an overall increase of conversion rate by 50%.
Relaxing of rules set on ‘Name’ fields along with the use of a personalized direct link to the conversion page resulted in a 10% increase in leads on the desktop and a 7% increase in mobile conversions.