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Channel Attribution Analysis — A boon for Digital Marketers

With the increasing complexity of the digital world which is getting amalgamated with the offline world, the task is becoming a huge challenge for digital marketers. To know which channel works for their specific requirements and how the marketing budget should be allocated, they must consider channel attribution analysis.

In simple words, channel attribution analysis answers the most pertinent question that every digital marketer has in his mind – “What part of my marketing efforts, should be credited for this specific sale?” Hence, connecting marketing spends and efforts with the sales made, is marketing attribution.

A boon for Digital Marketers

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