Every business has their own Unique Selling Proposition. You need to define yours in a more succinct way.
As it’s the first thing which any user will see, this should be strong enough to grab the attention of the visitor.
Highlight the key pointers of your product. These points should be self-explanatory to understand the nature of product. It will help in making users intrigued for product.
At the end of the page add links to the social media platforms, contact email, phone number etc.
As per research, an attractive graphic grabs more attention. So it will help in keeping user on your page.
This is the final chance to impress the visitor and convert them to your potential customer. This will help in clearing the doubt if they have any about your product.
This is the ultimate goal of the whole landing page. CTA can be form filling, newsletter signup etc. But the CTA should be very clearly visible to the user.
If possible, then try to add video testimonies as this will give them more of personal touch of trust. It will also increase the brand credibility.