Metrics to Track
Launched a nifty website and think that your job is done?
You must proactively measure how your website scores in terms of various relevant metrics. So now, you need a powerful tracking tool cut out for your purpose. And Google Analytics is a great choice for webmasters.
Getting started with Google Analytics is as simple ABC, but when it comes to going beyond the usual and getting new insights from the tool, the task gets a little tricky.
Here are the top 10 metrics that every website owner should pursue religiously.
Google Analytics will analyze your website traffic from two different
(total number of visitors)
If you notice your website is going strong on the session’s metric, you can feel happy about the fact that you have a loyal band of visitors. But don’t ignore unique visitors.
This metric will tell you through which channels visitors are entering your site.
There are four channels for the traffic to flow in
Traffic that comes from accessing the website by visitor searches on Google, Yahoo, Bing, or other search engines.
Direct traffic consists of people who enter your site directly into their web browser to visit.
Referral traffic refers to visits to your site from links that appear on a different site.
Campaign traffic consists of people who found and visited your website through advertisement links on social media platforms or any third-party websites.
A sense of negativity is associated with bounce rate. It refers to the percentage of visitors who landed on a particular page of your website and departed right away. In other words, they have not ventured to visit any other page.
High bounce rates are an obvious indication that your website is not hitting the mark in aesthetics, call to action, or content departments.
You want people who visit your site to take a specific measurable action (purchasing a product, filling a form, subscribing to email-newsletter, downloading e-book, and such). And when it happens, you can say that you have converted a visitor. So, the percentage of visitors converting is the conversion rate.
In the world of Google Analytics, conversions are known as “Goals”. Since the metric has a considerable bearing on ROI of a site, you have to always keep it healthy.
Keep a close eye on the most popular pages where the traffic lands. The information will stand you in good stead when setting up a conversion-friendly sales funnel. Remember that landing pages are the gateways holding the power to prod visitors to explore your site further.
On the flop side of landing pages, you have the exit pages. These are the pages from where visitors are terminating their journey on your website.
The problem arises when almost all your landing pages double up as exit pages.
With the network referrals metric you can gain insights into which social media platforms are sending more traffic to your site and how your content is being reflected in social conversations.
Find out what content pages or sections are forcing visitors to longer on and bringing them to verge of conversion. To understand which content is performing better over the other, you can turn to A/B testing.
Average time on Website
If your website monetarizes chiefly through displaying ads, then measuring average time on site is crucial for its existence.
The equation is self-explanatory; when average time on site increases, your prospect of charging a higher amount for ads becoming brighter.
With the introduction of “Mobilegeddon” update on April 21, 2015 mobile friendliness of your site matters. Hence it pays if you get an accurate picture of your mobile traffic.
Further, with the introduction of “Mobilegeddon” update on April 21, 2015, mobile-friendliness of your site matters. Hence, it pays if you get an accurate picture of your mobile traffic.
Your website is your primary digital reprehensive. You can’t rely on some shots in the dark to improve its performance. Only robust factual evidence in the form of data garnered via tracking gives you a dependable framework for judging site effectiveness.