Digital Marketing is no more a rocket science as marketers have all sorts of tools and technologies to help them with their planned activities. As the number of tools proliferate, it’s also vital to integrate all of them together to gather crucial insights in the right fashion. Enter Tag Management. Tags are an essential part of any digital marketer’s life as they have to be implemented and managed for all kinds of software packages used for digital analytics, personalization, retargeting, affiliate marketing, and so on.
According to an eMarketer, 87 percent of digital marketers believe that tag management is key to their online success. This infographic will illustrate top 10 benefits tag management can provide to digital marketers.