Cluttered Navigation from years of added content without cleanup strategy
Confusing navigational naming conventions
Duplicated or unnecessary links
Missing the mark on user journey
Creating a clear path to conversion
Improved usability and user experience.
Aligning content with navigation links to meet user expectations
Cross-device navigation optimization (mobile, desktop, and tablet)
Get a better understanding about how your users are exploring your navigation. What are their pain points and which points work?
How would your audience group your navigation in a way that was logical to them? That’s what we find out through hybrid card sorting.
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