P L E A S E  W A I T...
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DESIGNING FOR

ACTUAL, NOT EXPECTED

USER BEHAVIOUR

Think of the navigation as a site’s overall map. Just like a map, the navigation needs to be clear, legible and easy to use. It is one of the top site elements users see and engage with. If a map is folded, creased, or confusing, users will not be able to find where they need to go. Information Architecture is the map clarifier.

Challenges We See

Challenges We See

Cluttered Navigation from years of added content without cleanup strategy

Challenges We See

Confusing navigational naming conventions

Challenges We See

Duplicated or unnecessary links

Challenges We See

Missing the mark on user journey

Benefits of a Seamless Navigation

Benefit

Creating a clear path to conversion

Benefit

Improved usability and user experience.

Benefit

Aligning content with navigation links to meet user expectations

Benefit

Cross-device navigation optimization (mobile, desktop, and tablet)

What we do

what we do
Tree Testing

Get a better understanding about how your users are exploring your navigation. What are their pain points and which points work?

what we do
Card Sorting

How would your audience group your navigation in a way that was logical to them? That’s what we find out through hybrid card sorting.

Platform Expertise

optimal workshop
treejack
optimal sort

What is Next

Next

Get in touch with us to know more

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