Scattered metrics across various online and offline analytics tools and platforms.
Exhaustive and inaccurate data.
The KPI Workshop starts by identifying the key people to participate. This includes stakeholders from the business, marketing, analytics, monetization and, product teams.
We share a questionnaire to get an initial understanding before the discovery session.
The session is facilitated by one of our experienced consultants and brings together business function heads, operations heads and, experienced consultants.
Based on our initial understanding and the questionnaire data we organize a discovery session where we review the current reporting infrastructure, operational challenges, monthly and quarterly goals, and business expectations.
The process ensures that the group arrives at a broad consensus on metric definitions, measurement sources, the frequency of reporting and the target group to whom it has to be communicated.
The information gathered during the workshop is then grouped and organized as per the ABC framework (Acquisition, Behavior, Conversion)
We then draft the KPI framework manual which demystifies the KPIs that have to be used to measure and report the performance of the business.
The manual also includes the metrics that are needed by various business users and clearly defines each metric and describes scenarios in which the metric becomes a critical input for decision making.
Greater clarity across the organization about what is to be measured and reported.
The right KPI is communicated to each level in the decision-making chain.
Enhanced acceptance and use of metrics by various business functions.
Focused responses and efficient processing of requests for ad hoc analysis.
Quicker and appropriate responses when KPI values deviate from benchmarks.
Over the years, Nabler has conducted several KPI Workshops for online businesses across industries. Our clients include lead generation, e-commerce and, content-based websites. As a company that has worked with some of the leading brands in the industry to streamline the web analytics processes, we can help your organization get the best out of your digital analytics investment.