POSTED ON: JULY-08-2012
08th July 2012, Bangalore, India: Seby Kallarakkal, Founder & CEO of Nabler, a solutions-focused digital analytics consulting firm with over a decade of experience in the digital analytics domain, was interviewed by Analytics India on the company and current trends in Web Analytics.
Analytics India Magazine: What according to you are currently the most important and specific Web Analytics needs for the industry?
Integration of online channels with the offline marketing channels is important so as to get a holistic view of your marketing strategy. Digital needs to be aligned with the offline goals so as to make the most impact.
AIM: What according to you is your biggest USP that differentiates Nabler with similar sized players in the analytics space in India?
SK: Experience– we have been doing this for 8 years and for hundreds of websites.
With each new site, with each new customer, we gain better insights on how to help customers get the best out of their digital marketing data.
Technology – we have a strong technology practice and we have been building software tools to meet demands of our analysts and customers.
Center of Excellence – We have invested into a team that is constantly looking at creating new frameworks for the kind of analysis we do. That helps us to improve the quality of analytics we deliver.
Training – Web analytics is still a nascent industry and there are not too many people available who have the right experience. So we have a formal training program that helps us to scale effectively.
Nabler is a solutions-focused digital analytics consulting firm that assists enterprises and media agencies in leveraging the best out of their digital infrastructure by playing a consultative role throughout their digital maturity journey. Founded in 2004, with offices in Charlotte (USA) and Bangalore, Nabler has consulted some of the top 100 global brands and Fortune 500 firms. For more information about Nabler, visit: http://www.nabler.com