POSTED ON: OCTOBER-29-2009
29th October 2009, Bangalore, India: Nabler, a solutions-focused digital analytics consulting firm with over a decade of experience in the digital analytics domain, has been covered by Deccan Herald for its expertise in web analytics.
While online media was used in the past as mere indication of business presence, it has been viewed in recent times as best way of learning about clients and turning that knowledge into decisions.
If availability of tools such as Google Analytics are any evidence, the trend towards web analytics is catching up now like never before. According to Nabler Web Solutions Founder & CEO Seby Kallarakkal companies find online medium as best means of interacting with their clients and see the need to understand their attitude towards their product or brand. City-based Nabler provides end-to-end web analytics services to companies in India, US and Europe. Besides using existing tools like Google Analytics, Nabler has also developed its own sets of analytical tools to accurately measure, collect, analyse and report internet data for the companies. Most of the tools are automated to make the process easy.
Though begun as online advertisement company in 2005, Kallarakkal saw the scope for providing a specialised web analytics service as he received more enquiries. "By nature we were an analytics company than a creative one, so shifting our focus on to analytics as service was not difficult," he said. Providing business insights based on online data is one of the services Nabler does for its clientele. For start-ups and those trying to set up web operations, the company helps choose tools, convert business objectives into metrics and set up automised mechanism for them. Kallarakkal said web analytics services are specifically sought by corporate houses and digital advertisers who want to understand effectiveness of their activities online. Currently, the company is serving 15 companies and has analyzed about 80 websites.
Nabler is a solutions-focused digital analytics consulting firm that assists enterprises and media agencies in leveraging the best out of their digital infrastructure by playing a consultative role throughout their digital maturity journey. Founded in 2004, with offices in Charlotte (USA) and Bangalore, Nabler has consulted some of the top 100 global brands and Fortune 500 firms. For more information about Nabler, visit: http://www.nabler.com