POSTED ON: JUNE-01-2009
May - June 2009, Bangalore, India: Nabler, a solutions-focused digital analytics consulting firm with over a decade of experience in the digital analytics domain, has been covered by Media Buzz for its expertise in web analytics.
The World Wide Web is home to millions of online businesses that compete against each other for top Search Engine Optimization (SEO) page ranks. So what sets your business apart from your competitors and what will attract users to visit your website or search engines to rank your site at the top? Before planning your SEO campaign you should have a fair understanding of your targeted online audience and how they navigate the web – i.e. web analytics. By aligning your website to improve the user experience as a result of web analytics, you’ll also increase your SEO.
If you want to see successful returns from SEO, then you’ll need to step back and consider the construction and design of your website as a starting and focal point. Has it been built and designed to be user friendly while at the same time providing relevant information to your visitors? How do online visitors interact with your website? Can you get repeat visitors and hold them?
Web analytics is all about understanding the behavior of visitors to a website: what they look for, what they expect, and how they find the information they’re looking for. Understanding the user’s journey around your website gives important insights into how to further enhance your site to improve the user experience. Web analytics records each visit to your website and track the actions. From these records a quantitative report is compiled providing data of the website’s performance. Your website can then be improved and this in turn, is a major boost for SEO.
Nabler is a solutions-focused digital analytics consulting firm that assists enterprises and media agencies in leveraging the best out of their digital infrastructure by playing a consultative role throughout their digital maturity journey. Founded in 2004, with offices in Charlotte (USA) and Bangalore, Nabler has consulted some of the top 100 global brands and Fortune 500 firms. For more information about Nabler, visit: http://www.nabler.com