Marketing shoulders more responsibility

In a post pandemic digital era vs. traditional sales channels

A modern marketer is responsible to drive leads

Both top and middle of the sales funnel

The marketer must be prudent with cost

And be cognizant of organization’s bottom line

Traditional methods are unsuitable

Due to variability in outcomes and being time intensive

A growing number of platforms and channels

Has increased the granularity of spend allocation

A lot of misinformation about

What log level data can or cannot achieve