Expensive enterprise analytics
Non-compliance with privacy laws including GDPR, CCPA, and LGPD
Internal security restrictions prevents outside analytics hosting
Non-unified and disparate data sources
360-degree view of user-brand interaction to run high-conversion, 1:1 campaigns
Lift the ROI of your marketing channels
Improve privacy and security standards
More possibilities for analysis and insights
Analytics
Track customer behavior across your sites, apps, digital products, and post-login areas.
Tag Manager
Configure, deploy, and debug your tags without the need to involve IT
Consent Manager
Comply with privacy laws around the world including GDPR, CCPA, LGPD, and more.
Customer Data Platform
Create a single customer view to improve your cross-channel marketing efforts.
Get a better understanding about the touch-points in your customer journey and issues during the checkout process.
Build funnels using different types of user interactions – page views, custom events, ecommerce events etc.
Recommend data layer to add more information about events and variables to your tags
Bring together data from website and mobile apps to better understand KPIs and business needs
Track your earned, owned, paid and social media channels in one place and leverage multi-channel attribution reports
Make form-fills a breeze by optimizing the fields thus leading to increased conversions
Manage tags, pixels and JS codes for your websites, digital products and secure member areas as per best practices.
Use individual visitor data to personalize your website’s content by customizing banners, ads and tailored pop-ups.
We collect data from various sources by configuring connectors and imports
We help in creating precise and effective target groups by leveraging different data sources
We help you plug CDP data into any ad network, DSP, marketing automation or personalization tool of your choice.
A blueprint of your analytics implementation by using stakeholder-defined criteria
Provide users with an easy opt-out mechanism and configure GDPR consent requests to display in respective geographies.
Always work on data your visitors agree to share with you. Configure non-collection of data in case of refusal or no decision.
Article | 28 Jun 2021
Article | 28 Jun 2021
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