Marketing teams are riddled with data leakage issues.This leads to lack of campaign stats and security concerns. As a marketing decision-maker, you can use server-side tracking to improve overall page performance which can aid in your SEO effort, have better control over your data capture more accurate data, and encapsulate data to hide sensitive information.
Traditionally, client-side tracking is the most common set up for data collection. At its most basic, client-side involves the collection of data from the user’s browser and sending to a server – most commonly through Tag management. This raises the following issues with-
Forces like ITP (Intelligent Tracking Prevention), ETP and ad/privacy blockers both deliberately target the capture of third-party analytics and advertising data on the client-side to prevent any data derivation.
With Server-side tracking enabled the scope of data management is greatly reduced, and the organization can exert more control over the transmission. Server-side tracking is not as susceptible to data challenges due to client-side issues like an interrupted connection or an overactive adblocker being installed.
Server-side tracking also has the advantage of removing the processing burden from a consumer’s device and moving it to the cloud.
Server-Side Tracking hides valuable information from getting exposed to the client-side i.e. the Data-Layer.
With the challenges seen in solely relying on client-side tracking, we help you overcome the challenges you face in this process.
It allows for both client as well as Server-Side tracking of data points of your application
Create segment of users based on attributes of your choice.
Server-Side tools offer several integrations. Data can be sent over to any destination of your choice, right from any analytics tool to a data warehouse.
We offer several data and tool agnostic solutions across different platforms for Server-Side tracking implementation.
With Google introducing a new container of the type – ‘Server’, we help you setup events in this container and deploy it on Google’s Cloud Platform. This is however in Beta, but the future looks very much promising.
Our team of experts provides you help with migrating the required events over to Tealium’s Event-Steam via any technology used to build the application.
Our team of Segment certified analysts can provide you help with migrating the set of events to Server-Side on the Segment Analytics Platform.
Our team of Adobe Certified Experts can help you in enabling the Server-Side forwarding, which allows analytics to push data to other Experience Cloud Solutions. This method improves the data collection because it reduces calls from the page and lets you take the advantage of data sharing among Experience Cloud Solutions.