Are you struggling with a higher bounce rate on the key landing pages of your website, which is impacting your cost per acquisition and lowering your channel ROI? Our team of Testing Experts can help you optimize your landing pages and drive more and more visitors closer to your conversion path.
Landing Page Optimization is a continuous process of optimizing the key landing pages on a website. This facilitates an engaging experience by keeping the bounce rate under control, improving the depth of visit, increasing time spent on the website, and bringing the visitors closer to the conversion path.
Before you initiate the optimization of your landing page(s), it is very important to understand the objective of the page and how well it synchronizes with the objective of the online visitors landing via different marketing channels. At Nabler, we perform landing page optimization exercise for both lead generation and ecommerce businesses. We assist our clients in clearly defining objectives, re-instating value proposition, restructuring the content and call-to-action on the pages, and running split and multivariate tests on the pages.