Non-unified disparate data sources
Current personalization process is inefficient and flawed
Unoptimized ad spend due to lack of real-time segmentation
Non-automated data flow between online and offline channels
360-degree view of user’s interaction with the brand to run high-conversion 1:1 campaign
Drive better ROAS by stitching online and offline user activity
Identify and propagate channel mix of high-paying users to lookalike audiences
Use rules and triggers to identify real-time user behavior and increase conversion rate
We collect data from various sources by configuring connectors.
Automatically tie different identifiers from different sessions, channels, and touchpoints together to a single visitor ID
Identify & analyse use-cases, define the strategy and identify set of configurations required
We help assign users to custom audiences based on a triggered badge
A reference document for implementing structured data which can later be used for a range of purposes
Badges, attributes, enrichments and rules to fulfill key use cases
We create the audiences and feed it into the connectors for further activation of segments
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