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360-DEGREE CUSTOMER

PROFILES FOR DRIVING

OMNICHANNEL ROI

Here are few questions to understand if you could benefit by using Tealium AudienseStream:
  • Are you able to tailor your online and offline experiences?
  • Are you able to drive smarter interactions with customers in your web and mobile channels right now?
  • Are you able to easily discover and target high-value audience segments?
  • Are you leveraging multi-channel event data to improve your marketing?
  • Are you able to co-relate online ad spend with offline conversions?
  • Are you able to figure out the channel mix for high value customers Vs. dormant shoppers?

Challenges We See

Challenges We See

Non-unified disparate data sources

Challenges We See

Current personalization process is inefficient and flawed

Challenges We See

Unoptimized ad spend due to lack of real-time segmentation

Challenges We See

Non-automated data flow between online and offline channels

Benefits of CDP implementation

Benefits

360-degree view of user’s interaction with the brand to run high-conversion 1:1 campaign

Benefits

Drive better ROAS by stitching online and offline user activity

Benefits

Identify and propagate channel mix of high-paying users to lookalike audiences

Benefits

Use rules and triggers to identify real-time user behavior and increase conversion rate

What we do

Data Unification
Data Unification

We collect data from various sources by configuring connectors.

Identity Resolution
Identity Resolution

Automatically tie different identifiers from different sessions, channels, and touchpoints together to a single visitor ID

Strategy
Strategy

Identify & analyse use-cases, define the strategy and identify set of configurations required

Real-time Audience
Real-time Audience Segmentation

We help assign users to custom audiences based on a triggered badge

Data layer
Data layer Recommendations

A reference document for implementing structured data which can later be used for a range of purposes

Rule Management
Rule Management

Badges, attributes, enrichments and rules to fulfill key use cases

Activation
Activation

We create the audiences and feed it into the connectors for further activation of segments

Want to learn more? Let’s talk