Tips
to Create a Successful
LANDING PAGE
A good and persuasive landing page holds its position in the campaign planning as this is the first milestone for every business who are trying to gain the attention of customers. The landing page should be compelling enough to draw their interest, so that they would end up fulfilling your goal.
Design
This is the first thing that will have a huge impact on the effectiveness of landing page to drive conversions.
Smart use of color
Eye-catching images
Colored buttons
Elements size
Smart use of color Eye-catching images Colored buttons Elements sizeTo The Point Content
The content should only contain necessary information needed to encourage them to convert.
Highlight Key Info with Bullet points
Scannable Font Size and Alignments
Clean and Clear Visuals
Highlight Key Info with Bullet points Scannable Font Size and Alignments Clean and Clear VisualsHeaders
Headings and sub-headings help in providing a key opportunity to promote the theme of the landing page. Here you can impress the visitors with just one line and make them your customers.
Bold and Subtle Message
Clear and convincing
Bold and Subtle Message Clear and convincingCredibility
Now that you have gained the attention of users, you need to give more trust signals to increase the probability of the conversion. Consider following options:
Testmonials
Social Media Share options
Trust Badges
Mention Coalitions
Testmonials Social Media Share options Trust Badges Mention CoalitionsMobile Friendly
Nearly 52% of world’s population are mobile internet users. Making your landing page mobile responsive is very important if you want to come in good books of users and search engine as well. You must check following options for it:
Easy Navigation
Fast Loading
Clickable Elements
Font and Alignment
Easy Navigation Fast Loading Clickable Elements Font and AlignmentBrief Forms
Whether the goal of landing page is to collect info or not, but you got to collect as much data as you can from them. Always try to get only required details as asking for much information may decrease the chances of getting the forms filled. Consider following points:
Highlight the Subject in headings
Keep the form fields precise
Don’t ask for personal info
Include a Thank You message on completion
Highlight the Subject in headings Keep the form fields precise Don’t ask for personal info Include a Thank You message on completionLanding Page as per the Audience
The landing page must be tailored as the audience you are targeting. If the audience are directing from search engines or some newsletter link, then they will be quite different from those coming from social media platforms. You need to differentiate your audience between B2B & B2C or Formal & Casual.
Similar Content Flow from Ad to Landing Page
The language should be same, and the key phrases should match the words used in campaigns as this will reassure the visitors that they are on the right path. There should not be any gap between the messages. It is important that users are directly delivered to the content they are looking for. Connect the flow to exact desired destination to make the conversions happen.
Testing
This is the most important phase as with this you will get to know the efficiency of the landing page. Perform extensive testing via different testing modules like:
A/B Testing
Multivariate Testing
Split Testing
A/B Testing Multivariate Testing Split TestingFinal Execution
With the test case analysis, improvise the landing page to cover the loose ends and launch the landing page. Opt different targeting methods to gain attention like:
PPC
Newsletters
Remarketing to old customers
Outreach
PPC Newsletters Remarketing to old customers Outreach
All these tips will help you cover the loopholes while making a sound marketing plan. But it is always better to consult some landing page optimization services if you are knew to this. They will help you setup your first page and from there you can learn about the basics. In this way, you will be able to making your landing pages by yourself. All the best!