Uncertainty about planning and executing the A/B Testing strategy
Deciding the optimal sample size
Prioritizing what to test and for how long to test it
Finalizing the winner
We follow the industry’s best A/B Testing framework, based on continuous improvement to give you specific and reliable outcomes, avoiding presumptuous, imaginary lifts.
We efficiently deploy analytics tools and use our expertise(heatmap and funnel analysis) to identify testing opportunities.
We build a strong hypothesis based on deep dive analysis at the right places.
We create customized website variants to A/B Test as per your requirement.
We go a step ahead and give recommendations for designs and layout as per your requirement.
We choose from pre-set segments or create customized audience segments and use our capabilities to target them.
We ensure that your visitors have a seamless experience on the website while the tests are running.
We implement the right way to target page issues and continuously monitor to minimize them.
We let the tests run for at least 2 to 4 weeks, and use statistical methods to determine a sure winner.
We give you detailed reports on the conversion patterns of each variant with insights into the visitor preference.
You can view the reports in Google Analytics and analyze variation specific web metrics through integration with KISSmetrics and Mixpanel.
World-class analytics set up with our optimization experts who know what to look for, to make your data most trustworthy.
Thorough research for the answers you need to generate more ROI for your business.
Continuous conversion optimization to help you stop investing into leaky funnels for increased growth.
Experience of working with different industry verticals, i.e., E-commerce, education etc.