Website A/B testing

For identifying the webpage variation that gives you the most amount of conversions, you need to address these concerns.

Uncertainty about planning and executing the A/B Testing strategy
Deciding the optimal sample size
Prioritizing what to test and for how long to test it
Finalizing the winner

Our team of optimization experts can assist you throughout your A/B testing journey and help you identify which parts on your site are leaking money.

Our execution approach for A/B Testing

We follow the industry’s best A/B Testing framework, based on continuous improvement to give you specific and reliable outcomes, avoiding presumptuous, imaginary lifts.

We efficiently deploy analytics tools and use our expertise(heatmap and funnel analysis) to identify testing opportunities.
We build a strong hypothesis based on deep dive analysis at the right places.
We create customized website variants to A/B Test as per your requirement.
We go a step ahead and give recommendations for designs and layout as per your requirement.
We choose from pre-set segments or create customized audience segments and use our capabilities to target them.
We ensure that your visitors have a seamless experience on the website while the tests are running.
We implement the right way to target page issues and continuously monitor to minimize them.
We let the tests run for at least 2 to 4 weeks, and use statistical methods to determine a sure winner.
We give you detailed reports on the conversion patterns of each variant with insights into the visitor preference.
You can view the reports in Google Analytics and analyze variation specific web metrics through integration with KISSmetrics and Mixpanel.

The positive results derived from our website A/B testing

  • Better engagement through discovery of user patterns and best site components.
  • Increased retention of customers by understanding them and giving what they want.
  • Maximum conversions with real data.
  • More ROI from your existing traffic.

What sets us apart from the noise?

World-class analytics set up with our optimization experts who know what to look for, to make your data most trustworthy.
Thorough research for the answers you need to generate more ROI for your business.
Continuous conversion optimization to help you stop investing into leaky funnels for increased growth.
Experience of working with different industry verticals, i.e., E-commerce, education etc.

The tools we use


Our work

We increased the conversions 3 times on a product page for a legal service provider with our refined A/B testing methods. Read the case study

Make the changes that count