Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates and analyze data from third-party data platforms, such as Facebook, Marketing Cloud, AdWords, and Google Campaign Manager. Datorama allows you to connect, categorize, and segment your data into one centralized platform and when you need a method to upload data from a source and no API connector exists, Datorama has created a flexible feature called, Datorama Total Connect.
For many advertising brands and agencies, the prospect of consolidating data, automating reports and creating marketing dashboards is exciting. Through a thoughtful data strategy, Datorama offers tools that can help you gain greater marketing efficiencies and a deeper your understanding of customer behavior.
But there is an even bigger opportunity. With the correct training, tools, technologies and processes Datorama can help advance your organizations use of data to become an insights-focused business — one of few that uses data, analytics, and insights in a closed, and continuously optimized loop.
Today, there are a number of fantastic data platforms on the market, such as The Forrester Wave™, that will allow you to distribute dashboards and deliver insights. However, as you scale the use of your data across the enterprise, the real challenge quickly becomes one of agile data management.
APIs make an analyst’s life easier, when they are available
API connections are great when they are available, but how often have you wanted to onboard data from a popular media buying platform and you determined that the API was missing granularity, a metric, a dimension, or even historical data?
What should you do? Perhaps you can pick up the phone, call your data engineering group and have them build a custom connector for you? But, for most, there are no such available resources.
When APIs fail in this way, it can typically mean that your automation project becomes less than optimal, where some data sources are automated, but others still require manual processes. The truth is that API development can take time, money and considerable resources, but as marketers become more sophisticated, demand increases and the number of data providers expands, you will need a more flexible solution when APIs are either incomplete or unavailable.
To answer this challenge, Datorama created Total Connect.
“Data Management can be challenging and publicly APIs can be imperfect, but Datorama’s TotalConnect is the Perfect Tool for Integrating Imperfect Data.”
Datorama gives marketers the ability to integrate all your data sources together — whether it is a handful of data providers or hundreds — to form a single data model for faster, automated and more efficient reporting.
In this article, we are going to explore how Datorama allows you to connect your marketing data in two very specific ways: API Connectors, and the previously mentioned Total Connect:
With Datorama, you can connect to an extensive API library, databases, storage platforms, and big data environments. To analyze data, you can also connect to many publicly available advertising, social, search, display, email, video, web, and CRM tools.
APIConnect allows access to a library of marketing APIs, popular databases, cloud storage platforms, and big data environments. By selecting the available Datorama connectors, you can automate your data and update the interval of your choosing. With the supported APIs Datorama provides, you’re covered by a full spectrum of the Martech and Adtech ecosystems.
LiteConnect is the easiest way to connect to any flat file and instantly visualize in Datorama. You can just drag and drop single or flat files to view and analyze. If you want to do this once, there is no need to map the source data with the Datorama.
Make data ingestion and analysis of single data file simple by automatically switching from data to visualization. Simply drag and drop your data file and watch it get visualized, instantly.
This option is best suitable for ad hoc analytics and non-marketing sources such as sales, geographic, or weather data, because they don’t require any upfront model considerations. With LiteConnect, you can automatically overlay your data with any system data by date or, optionally, unify it with your data model with data fusion.
Datorama Total Connect automates data cleansing and data model mapping by using machine learning intelligence to analyze data files. It helps in organizing your data dynamically into right KPIs, metrics and classification with built-in data model intelligence.
While there is more than 5000+ tools available, you need AI technology to intelligently understand and adapt to any data, instantly. TotalConnect is built to automate the process of ingestion, cleansing, collection, and data model mapping of all your file-based reporting sources. This also cover loopholes, including the crucial steps that a manual approach struggles to understand.
Datorama Total Connect takes care of all the visualization process to give you more time to focus on analysis and insights and less on data engineering. Hundreds of thousands of data streams are available to continually teach the machine learning.
Functions are used when creating formulas and allow you to perform complex manipulations of your data. The following functions are available in Datorama and are divided into different groups so you can easily find the function you are looking for:
Marketing data is always changing and with this the requirement of marketing to flexibly connect any data source has also increased. TotalConnect answers the challenge, going beyond APIs, when there are truly gaps and into limitless integration.
TotalConnect utilizes the power of machine learning intelligence to analyze data files and then automates the crucial steps that require advanced manual skillsets for data cleansing and data model mapping. Like a good assistant, it can analyze data and finish the job by scheduling ongoing data updates via email, SFTP, and more. TotalConnect gives you the opportunity and flexibility to integrate any data at any moment’s notice without the need for data engineering.
As a certified Datorama partner, we follow a defined process while meticulously aligning with our client’s requirements and approved technical solutions. Advertisers, agencies and publishers often require truly creative, strategic thinking to successfully deliver scalable, data solutions.
Partner with one of Datorama’s leaders in Data Management. Nabler will document, build, and automate a new reporting solution for you, or extend the value of your existing reporting infrastructure. Reach out to us for a quick start.